aBOUT
our visionTAMPA BAY STANDS
AT AN EXCITING
INFLECTION POINT
As our region continues to attract new talent and families in search of a balanced lifestyle, we believe our success must be rooted in a deep respect for—and investment in—our existing community.
As a team with strong ties to this region, we understand both what makes Tampa Bay special and how thoughtful additions can enhance its appeal. At The Goldia Group, we envision Tampa Bay as a place where carefully curated experiences weave a stronger, more magnetic community fabric—one that serves both longtime residents and newcomers. Our mission is to foster meaningful connections that strengthen the entire region.
We’re committed to bringing the best of what we’ve experienced in other markets and adapting it intentionally for Tampa Bay. This isn’t about replicating other cities; it’s about identifying what makes our community unique and enhancing it through thoughtful, community-focused experiences. Together, we’re creating a region where families thrive, businesses flourish, and people are inspired to put down roots.
building brands that belongREFLECTing THE SPIRIT OF TAMPA BAY
We acquire, develop, and support brands that reflect the spirit of Tampa Bay. We look for opportunities to create value through community, quality, and connection. Our portfolio spans family-focused spaces, local storytelling platforms, and more—all grounded in the belief that great businesses grow from strong local roots.
Our Focus Areas:
Local Lifestyle & Hospitality
Family & Early Childhood Experiences
Community Media & Storytelling
Place-Based Brands with Cultural Relevance
WHY TAMPA BAY?
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3.4M
people now live in the Tampa-St. Petersburg-Clearwater metro area, outpacing the growth of national averages.
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$92K
median family income robust income level, indicating a healthy local economy to support the success of community-focused ventures.
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#3
in the nation for new business applications, demonstrating a dynamic entrepreneurial landscape for small business growth.
co-owner and ceo
MEET ALLIE
A Tampa Bay native, Allie Felix has dedicated her career to helping emerging businesses thrive. After building her professional foundation in venture capital in San Francisco at Draper University and New York at Work-Bench, Allie returned home in 2018 as the first team member at Embarc Collective, an economic development engine focused on building Florida’s startup talent.
Allie’s next venture is as CEO of The Goldia Group, a holding company dedicated to building and acquiring brands that create meaningful community connection in Tampa Bay, supporting the region's next wave of growth through intentional community building.
Her commitment to fostering local entrepreneurship earned her recognition as a Tampa Bay Business Journal 40 Under 40 recipient in 2023. Allie and her husband and Goldia Group Co-Owner, Stephen Koenig, reside in Tampa with their two daughters and love exploring the newest restaurants and building and developing community-focused businesses together.
our CORE VALUES COMMUNITY FIRST
THOUGHTFUL GROWTH
CURATED EXCELLENCE
COLLABORATIVE SPIRIT
A Shared Vision for CommunityALLIE & STEPHEN
Together, as Co-Owners of Goldia Group, Allie Felix and Stephen Koenig share a passion for building businesses that create meaningful impact. With complementary experience across entrepreneurship, real estate, and brand development, they bring a joint focus to nurturing ventures that help Tampa Bay thrive—at work, at home, and in the spaces in between.
